Boston WordPress Meetup

Agenda

6:30: Networking & Pizza

7:00: Presentation. Dale Bertrand - "Customers From AI Search: Closing the Three GEO Strategy Gaps"

Your problem isn't declining organic traffic. It’s AI search platforms recommending your competitors because their content answers the questions your customers are asking. AI search platforms, like ChatGPT, AI Overviews and Google’s AI mode, filter prospects before they ever reach your website.

Join AI and SEO expert Dale Bertrand as he shares his research-backed insights into how AI pre-qualifies visitors, and the three critical gaps in Understanding, Relevance, and Reputation that stop brands from winning AI search recommendations.

Takeaways:

Learn how AI pre-filters website visitors based on intent and relevance
Publish content that reflects concerns customers bring to AI search platforms
Leverage AI for customer research to discover unmet information needs
Educate AI about your brand through strategically optimized content
Establish authority in AI training data through digital PR and thought leadership

Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.

BostonWP is proudly sponsored by:

Bluehost - https://bluehost.com

Microsoft New England Research and Development team (NERD) - https://www.microsoftnewengland.com/

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