Brand Storytelling Workshop - Your Brand is NOT your Logo

Join me for a workshop to discover the true essence of branding beyond visuals.

​Nobody buys your logo. They buy the confidence it gives them to say yes. Here’s the truth — you didn’t lose that client because your price was too high. You lost them because something about you felt uncertain. Maybe it was the invoice that looked like it came from three different companies. Maybe it was the Instagram that doesn’t match the website. Doesn’t matter. The prospect couldn’t articulate it, but they felt it, and they walked.That’s not a design problem. That’s a trust problem. And trust is the whole game.
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​Design can help save you time qualifying the people you are uniquely qualified to help.
​Two coaches bid the same job, same number. One shows up looking like a casual friend. The other shows up looking like a company with a website and process. Guess who gets the callback before either of them says a word.
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​This workshop isn’t about making things pretty. It’s about removing the friction between “I like this” and “I trust this.” You’ll leave with a one-page style guide — your colors, fonts, your voice — so every future decision is already made. No more guessing. No more looking different every time you show up.

Agenda:
Welcome & Introduction
Kick off the workshop with a brief overview and set expectations for the session.

Understanding Brand Identity
Discuss the key components of brand identity and why it extends beyond just a logo.

Interactive Miro Session
Engage in a collaborative brainstorming session in Miro to visualize your brand elements.

Crafting Your Brand Story
Learn how to articulate your brand’s mission, vision, and values for deeper audience connection.

Hands-On Branding Exercise
Utilize your existing brand elements to create a cohesive brand board in Miro. Use provided resources to finalize the brand elements you’re missing.

Wrap-Up & Next Steps
Summarize key takeaways and provide resources for further exploration.

Q&A and Feedback
Open the floor for questions and share insights from the exercises.

\Bring your computer. Empower your impact!