How to benefit from AI in product management

Markus Aarnio, Loyalty Product Owner at SOK, shares his perspective on one of the biggest opportunities — and challenges — facing product professionals today: how to benefit from AI in product management. Product Owner Meetup - Helsinki is a community where Product Owners come together to celebrate their craft, share real-world experiences, and grow as leaders in their industry. 🤖 Join us in September's meetup about making AI useful in product management 🎤 More about the speaker Markus Aarnio, Loyalty Product Owner at SOK, joins us to explore a question many product professionals are currently asking: how can we actually benefit from AI in our everyday work? AI is rapidly changing the tools available to Product Owners and product teams. But beyond the hype, the real opportunity lies in understanding where AI can genuinely make product work better — from making sense of information and supporting decision-making to improving the way we work and collaborate. As a Loyalty Product Owner at SOK, Markus brings a practical product perspective to the conversation. In his talk, “How to benefit from AI in product management,” Markus will share his experiences and insights on using AI as part of product management and explore how Product Owners can approach AI in a practical, useful, and value-driven way. Expect practical perspectives, real-world experiences, and ideas you can take back to your own product work. 📍 Where: Nitor Office, Aleksanterinkatu 46, 6th floor (next to Mummotunneli) 🕕 When: Tuesday, September 22nd, from 17:30 to 19:30 🍪 Bonus: Snacks, drinks, and great company! Through inspiring talks, hands-on discussions, and opportunities to connect with peers, we aim to value and highlight the role of the Product Owner as one of innovation, pride, and strategic impact. Each session brings together practical insights from industry leaders with first-person, real-life stories from local and global product professionals who have tackled challenges and achieved breakthroughs. Whether you’re experimenting with AI in your daily work, looking for ways to become more effective as a Product Owner, or simply curious about what AI means for the future of product management, you’ll find a welcoming space to learn, collaborate, and exchange ideas with your peers. Join us in shaping a movement where Product Owners are recognised as key drivers of outcome orientation, innovation and value, transforming the profession into a globally celebrated craft. 📍Please note: the downstairs exterior doors lock at 17:00. If you arrive after this, just ring the doorbell and we will let you in. The event begins at 17:30.