IEEE-CN: NOV (Home Base): Moving from “Product-Centric” to “Customer-Centric”

IEEE Consultants' Network: NOVEMBER 2026 Meeting ("Home Base")
Moving from “Product-Centric” to “Customer-Centric”
Sean Van Tyne, BFA, MA
Author | Product Design Leader
TOPIC
Join Sean Van Tyne in an insightful presentation on transitioning from a product-centric to a customer-centric business model. Discover how focusing on customer needs and experiences can drive market success, improve loyalty, and foster innovation. Learn strategies for implementing customer-centric practices, including pilot programs and governance structures, and gain insights into the long-term benefits of this approach.
Whether you're new to these concepts or looking to refine your strategy, this session will provide valuable guidance for enhancing your organization's customer focus. If you help design or develop solutions for people - consumer or B2B - you may want to a more client-first perspective, this session will provide you with the tools and knowledge needed to begin or enhance your organization's journey toward customer centricity.
Come ready to learn how this transformation can lead to increased customer satisfaction, improved innovation, and stronger business results.
Bring your questions for discussion!
SPEAKER
Sean Van Tyne, BFE, MA
Sean Van Tyne is an international speaker, best-selling author and advisor. As an industry leader, Sean helps organizations with their strategy, operations, and processes to deliver innovative solutions to increase customer loyalty and sustainable long-term revenue. He is currently the Chief Experience Officer for Draft Entertainment and Sports, and currently consults for Great Minds 360 Content Studio on AI Strategy and Operations.
Sean is the author of Easy to Use 2.0: User Experience Design in Agile Development for Enterprise Software, co-author of The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever, a contributing author for The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK® Guide).
MORE INFO:
Website: www.seanvantyne.com
LinkedIn: https://www.linkedin.com/in/seanvantyne
WHERE:
Leucadia Pizza UTC / La Jolla
7748 Regents Rd
San Diego, CA
Map: https://maps.app.goo.gl/8z7L5gvRFCeRprJs8
Menu: https://leucadiapizza.com/menus/utc
WHEN:
Monday, November 16, 2026
5:30pm – 7:30 pm

AGENDA:
5:30-6:00 Networking, Order food/drinks at front counter
6:00-6:15 "Round Robin" Intros; Announcements
6:15-7:00 PRESENTATION
7:00-7:30+ Networking; Close
(NOTE: Happy hour pricing ends at 6pm)

COST:
Free. Please order and pay for your food/drinks at the register.

RSVP:
https://events.vtools.ieee.org/m/587381

PARKING
Ample parking in front of restaurant

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IEEE Consultants Network of San Diego

IEEE Consultants’ Network of San Diego (IEEE/CNSD) is an invaluable resource for consulting information and a premier source of technical talent. You will meet experienced practitioners as well as others new to consulting. Speakers discuss broad range of topics, such as taxes, marketing, finances, fee setting, software and liability insurance. The network is also a source of potential clients.

Our members are comprised of independent technology consultants who are specialists in all forms of electronics, communications, chip design, computer software, defense technology, electro-mechanical hardware, power systems, new product development, quality assurance, reliability, technology management, business development, and intellectual property law.

Membership in the IEEE Consultants’ Network of San Diego (IEEE/CNSD) is open to both members and non-members of the IEEE. No membership application is necessary to join, just come to our monthly meetings. Because networking is an important part of membership, we strongly encourage you to attend the monthly meetings.

Questions:
IEEE/CNSD Chair: Enrique Monteagudo, [email protected]
IEEE/CNSD Vice-Chair: Mike Bryant, [email protected]

More Info:
IEEE/CNSD Webpage https://ieeeconsultants.org/
IEEE/CNSD LinkedIn group https://www.linkedin.com/groups/2112928
IEEE San Diego Section https://sdieee.org/sdieee/
IEEE San Diego Section Meetup Group https://www.meetup.com/San-Diego-IEEE-Meetup/
IEEE-USA Consultants Committee https://ieeeusa.org/careers/consultants/