LLM’s & AI transforming eCommerce & Shopping behavior

Current technological advancements are driving changes in the shopping experience, brand loyalty, and personalization. This shift in shopper behavior is forcing a redesign of the Shopping Journey (in different aspects such as search and discoverability, from SEO to GEO), eCommerce and in-store experience. What is the current state of this process? What challenges is the industry facing, and where do we hope to end up?
We will explore these and many other questions with our speakers.

SPEAKERS

Joana Veiga, Global Strategic Design Leader at IKEA Retail
Chris Allwood, Experience Design Director at Bloom & Wild Group
Marc Meyer, Partner at In The Pocket

HOST
In The Pocket is a leading European AI and digital product studio. They specialize in creating innovative and user-centered digital experiences, or as they like to say themselves: “we simply like to make cool stuff!" With a diverse team of over 200 talented strategists, product designers and engineers, In The Pocket offers end-to-end solutions in areas such as strategy, architecture, software engineering and UX. Since their founding in 2010, they have created over 400 digital products and services for companies like Daikin, Payconiq, Engie, Greenchoice and Vattenfall.

PROGRAM
18:00 Doors open, drinks & bites
18:30 Discussion, Talk, Q&A
20:00 Drinks & Networking

⚠️ To keep this session highly interactive, seating is more limited than usual. Please join the waitlist and submit a thoughtful question for our speakers when you RSVP. We’ll review submissions and confirm attendees directly from the waitlist.

📸 Please keep in mind that there will be pictures taken at the event. They will be uploaded to the meetup page and might be used on social media.