BFCM Conversion workshop

REGISTER HERE
https://luma.com/o3sww11y
REGISTER HERE

​Conversion & Shopper Intent signals

Direct to Consumer ecommerce channel workshop for ecommerce managers, or operators with decision-making authority over website design and shopper experience for BFCM.

Learning agenda will be adapted to who is in the room, facilitated by Brian Massey of Conversion Sciences. Brian leads conversion audits of ecommerce websites, trains ecommerce department teams, and leads a team of Conversion Rate Optimization (CRO) specialists.

Lunch Q&A with Swym, sponsor of the workshop. They'll demonstrate their Shopper Signal Intent scorecard.

The cost of collecting and using behavioral data has dropped to essentially zero, but the conversion rates of online campaigns has not risen accordingly. How can this be? If we can find out what designs will succeed, why are we still struggling?

The days of “Launch and See” marketing are behind us. Marketers, business owners and CMOs aren’t waiting for the results of campaigns. They are building conversion optimization into their design process.

Workshop teacher:

Brian Massey of Conversion Sciences has been a driving force in this process. Based upon thousands of tests on the websites of companies of all types and sizes, he’s developed a proven, repeatable way to build high-performing digital campaigns, from ad click to purchase.

The workshop includes live site reviews to drive home the lessons from the workshop.

This workshop covers:

Why your design is doomed, and what to do about it
How to think about your audience
The kinds of ideas that improve conversion rates
Evaluating ideas – what to throw out and what to test
Using data to grow your idea list
How to score your ideas

After this Workshop, you’ll be able to:

Design a website and landing pages with high conversion rates
Effectively use data to manage design teams
Determine what to test and what not to test
Answer design questions before launch
Learn best practices from live reviews of your websites and landing pages

Who should attend?

This workshop will be effective for a business that is selling online or generating leads for the business online: Digital marketers, Business owners, CMOs, Designers, UX professionals and Copywriters.

Details at https://luma.com/hyycp9sh

This is one in a series of workshops every Friday in October.