The New Marketing Playbook: Brand Meets Demand | DeepL x Demand Gen London

Demand Gen London and DeepL's SaaS Marketers Connect are joining forces for a one-off evening at DeepL's London HQ. 📅 Wednesday\, 9th September | 6–8pm 📍 DeepL HQ, London Soho (new address, see below) Brand and demand have spent years pretending to be separate departments with separate KPIs. That's over. The best GTM teams right now run campaigns that build trust, shape perception, and drive revenue - all at once, on purpose, not as a happy accident. In our panel discussion Tricia Miller (VP of Global Demand Generation, DeepL), Anna Maikova (VP of Marketing at Mercanis) and Matz Lukmani (Product & Analytics Leader) will talk about what AI-native companies are actually doing differently. Social and paid: what AI-native brands are doing differently across social and paid media, and why legacy playbooks aren't keeping up The science of virality: can B2B content actually be engineered to travel, or is reach still mostly luck? Demand Gen & ROI Measurement: how the playbook has actually changed vs. 3-5 years ago, and what's showing up differently in the demand metrics The new team shape: how PMM, demand gen, and creative merge into one motion, and what skills and roles that demands More info to follow. Seats are limited - sign up now. 📍 Venue: 17 Newman St, London, Soho, W1T 1PD, UK (New Location)