[Venture Park] Growth by Choice(Oct 15 (Thu))

💡 Registration｜https://luma.com/venturepark

This session will be conducted in English.
Real-time Korean-English Translation Provided

​✨ What choices lead to real growth?
​One built a career at Netflix, Meta, and TikTok, helped K-brands expand into the U.S., and now leads the growth of a K-beauty brand herself.
The other came from finance, entered the unfamiliar world of used trucks, and transformed inefficiencies in a traditional industry through a new way of doing business.
​Through two very different journeys, discover what makes people and brands worth choosing—and how to uncover real problems and turn them into businesses.
​Venture Park, SVC Seoul’s startup networking event, invites you to “Growth by Choice.”

​🎤 [Talk 1] What Makes It Worth Choosing
​Join Sora Lee, Co-Founder & CEO of JIYU, who built a 15-year career across Netflix, Meta, and TikTok, helped K-brands expand into the U.S., and now leads a K-beauty brand herself.
​From building her career at global tech companies to helping Korean brands navigate the U.S. market—and ultimately stepping into the role of a brand leader herself—she shares what she has learned across careers, brands, and markets.
​Explore what makes certain people and brands stand out, earn trust, and ultimately get chosen.

​🥪 [Break & Networking] Connect Over Food and Conversation
​Take a 30-minute break after the first session to enjoy sandwiches and refreshments while meeting fellow participants.
​Share thoughts from the talk, introduce what you’re working on, and make new connections in a relaxed setting.

​🚚 [Talk 2] Finding Real Problems in Traditional Industries
​How does someone with no background in trucking discover a business opportunity in a long-established industry?
​Hyein Jung, CEO of iTRUCK, started her career in finance before entering the unfamiliar used-truck market. By learning the industry firsthand and listening to customers, she uncovered inefficiencies in the traditional transaction process—and built a business designed to solve them in a new way.
​From understanding an unfamiliar industry to identifying real customer pain points and making an established market work more efficiently, hear a founder’s firsthand journey of turning problems into business opportunities.
​Discover why finding the right problem to solve can matter more than simply coming up with a new idea.

​🤝 [Networking] Turn Fresh Insights into New Connections
​After the talks, stay for optional networking with startup founders, professionals, investors, and members of the startup ecosystem.
​Exchange experiences and ideas, meet people facing similar challenges, and explore new opportunities to collaborate.
​Networking is optional and open to anyone who wishes to join.
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​💡 Who Should Attend?

​Professionals looking to differentiate themselves and their expertise
​Founders and professionals building brands that customers choose
​Entrepreneurs looking to uncover real customer problems and new market opportunities
​Startup professionals interested in the U.S. market and the global expansion of K-brands
​Anyone looking to connect with founders and professionals across different industries

​📅 Date & Time｜Oct 15\, 2026 (Thu) | 5:00–8:00 PM
📍 Venue｜SVC Seoul, 2F Networking Hall, 136 Yanghwa-ro, Mapo-gu, Seoul
👥 Open to｜Korean and international startups and startup ecosystem professionals
🎟 Admission｜Free , Sandwiches provided
💡 Registration｜https://luma.com/venturepark
​👇 Discover how different choices can lead to growth—and make new connections along the way!

​ Contact｜[email protected]
​This event will include photo and video recording. Recorded materials may be used for event documentation and promotional purposes.
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See you at Venture Park!