Get Better AI Output: Instructions vs. Objectives

Fernando Gonzales Aguirre will run a live experiment with two AI agents working on the same marketing challenge, chosen by someone in the room: One agent gets an instruction: what to do One gets an objective: what success looks like, what evidence to check, and how the result will be evaluated Then we'll see and compare what happens. Which agent makes assumptions? Which verifies its work? Which stops too early? Which claims success without doing the work? And which produces something you could actually use? Fernando Gonzalez, founder of Structured Rebellion, brings more than 25 years of experience in technology as a company founder, CMO, CGO, and advisor across Latin America, the U.S., and Europe. In this live AIAM session, Fernando will explore a distinction that can dramatically change how AI performs: the difference between giving it an instruction and giving it an objective. What You’ll Learn The four elements a request needs before an agent’s output can truly be evaluated The requirement that pushes an agent to verify instead of guess How to spot when an agent reports success without completing the work Why the same question can produce different answers on the same day How to create objectives that lead to more reliable, usable AI output You’ll leave with a clearer way to use AI when the answer needs to be checked, trusted, and improved, not just generated. View LinkedIn Profile: Fernando Gonzalez Aguirre Meetup Format: The meetup runs from 6:30P-8:30pm Networking: 6:30 - 6:55pm Speaker Presentation: 7:00P-7:50pm Followed by 15-20 minutes of Q&A, but questions may be answered during the presentation. More networking, talk to presenter or others. 8:05-8:25pm - Doors MUST be closed by
8:30pm \\Everyone can chat more out in the hotel lobby. Get $8.00 discounted hotel parking validation from host. How to Find our Meetup. Station Austin (Capital Factory) - Omni Hotel - 701 Brazos Street, Austin, TX.
We're in the Voltron Room on the 1st Floor (the big room). Ask the security guard if you can't find us. Come ready to learn, be inspired, and network with other AI entrepreneurs, developers, startup founders, marketers, digital specialists, and tech people who all want to learn more about AI and exchange knowledge. Thank you to STATION AUSTIN for sponsoring the AI Automation and Marketing Meetup (AIAM). STATION AUSTIN is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers. To sign up for a STATION AUSTIN coworking membership, click here.