Q4 Full Funnel Performance Creative: Discovery to Post-Click

Q4 Full Funnel Performance Creative: Discovery to Post-Click ​\(Brands Only - Non Brands will be rejected)\ ​BFCM isn't won at checkout - it's won weeks earlier, in the creative that gets built, tested, and refined while everyone else is still telling themselves October is plenty of time. ​This DTC Builders session is the pre-game. A room for Shopify founders and marketers to get honest about what full-funnel performance creative actually looks like heading into peak season — from the discovery ad that earns the scroll-stop, all the way through to the post-click landing page and offer that actually closes the sale. We're joined by Ed Weston, Co-Founder of Prospa, the performance marketing agency behind £50M+ in profit for 8-figure Shopify brands, to break down exactly how his team briefs, tests, and scales creative across the full funnel heading into BFCM. ​🎯 Why you should be in this room. ​Get ahead of BFCM creative before the scramble. Now gives you enough runway to fix the funnel before late-Q4 panic mode. ​Hear it from an agency running 8-figure Shopify accounts. Prospa manages £5M+ in monthly ad spend and has generated £50M+ in profit across 80+ ecommerce clients. ​Pressure-test your own funnel. Discovery, consideration, landing pages, and the post-click gaps that quietly kill contribution margin once volume spikes. ​See what's actually converting right now. Real creative angles, formats, and offer framing Prospa is running for 8-figure brands going into peak season. ​Leave with a sharper creative brief. Not theory — a practical checklist for what to build and test before BFCM hits.