SPONSORSHIP (PART ONE AND TWO)

Special Promotion! 30% off (super early bird) until 31.12.26 using promo code PPSEACL30 20% off (early bird) until 31.03.27 using promo code PPSEACL20 SPONSORSHIP (PART ONE) is an advanced one-day intensive and highly interactive training workshop for rights holders who want to unleash the power of sponsorship. The workshop is designed to enable delegates to understand: The power of sponsorship Why brands sponsor How to best present your rights as a central part of a brands marketing strategy You will identify the opportunities within your own sponsorship opportunity and having done so unlock the potential for major support from both the public and private sectors. As well as drawing from real-life examples through a series of case studies, the workshop will cover: Commercial sponsorship and partnership marketing Intellectual property marketing Rights packaging principles and concepts and demonstrate how these can be deployed to maximum effect. SPONSORSHIP (PART ONE) is a practical, hands on experience in which delegates will be guided by experts in the development of strategies for the better understanding of sponsorship and how it can be integrated into many aspects of business. https://www.paulpoole.co.th/training/sponsorshippartone SPONSORSHIP (PART TWO) is an advanced one-day intensive and highly interactive training workshop for brands who want to unleash the power of sponsorship. The workshop is designed to enable delegates to understand: The power of sponsorship How to find the right sponsorship that best fits your marketing needs How to maximise the benefits sponsorship can bring to your business SPONSORSHIP (PART TWO) is aimed at anyone who is: considering; justifying; re–appraising; seeking; negotiating; implementing; exploiting and measuring sponsorship. As well as drawing from real-life examples through a series of case studies, the workshop will cover: RESEARCH AND DEVELOPMENT Sponsorship Audits Market Activity Reports - covering sector and competitor analysis STRATEGY PerforMind™ - a scientific approach to selecting sponsorship criteria and sourcing a sponsorship that is best for the business/brands needs EXECUTION Negotiating rights and finalising contracts Exploiting sponsorship through: sales promotions; direct marketing; PR and advertising Measuring sponsorship effectiveness through qualitative and quantitative analysis SPONSORSHIP (PART TWO) is a practical, hands on experience in which delegates will be guided by experts in the development of strategies for the better understanding of sponsorship and how it can be integrated into many aspects of business. https://www.paulpoole.co.th/training/sponsorshipparttwo