AI Insights from the Top Webinar: Damian McKenna

AI Insights from the Top: AI’s Impact on Advertising (Webinar)Location Virtual via Zoom

Event DescriptionHow is AI actually being used in advertising‚ and where does the reality differ from the hype?

Join the GW School of Business for a conversation with Damian McKenna‚ BA ’97‚ MPA ’99‚ chief operating officer of Emodo‚ and Patrick Hall‚ GWSB’s chief AI officer. Drawing on more than 25 years in data‚ measurement‚ and advertising technology‚ Damian will discuss how AI and machine learning have evolved in the industry‚ how they are being deployed today‚ and what these changes mean for students entering the field.

The conversation will draw on Damian’s experience at Emodo‚ Meta‚ Google‚ and Ericsson‚ with time for audience questions.

About the speakers

Damian McKenna‚ BA ’97‚ MPA ’99
Chief Operating Officer‚ Emodo
Damian has spent more than 25 years working at the intersection of data‚ measurement‚ and advertising technology. He is a graduate of GW’s Columbian College of Arts and Sciences and School of Business.

Patrick Hall
Chief AI Officer‚ GW School of Business
Teaching Faculty‚ Decision Sciences

You must register to receive the Zoom link. We look forward to you joining the conversation!