The Deal Room: AWS Sports Marketing Lab

The Deal Room: Sports Marketing Lab — DMV Edition, presented with AWS

Want to break into sports and tech? This is where you start.

The Deal Room is a live sports marketing simulation. In one afternoon you'll build a campaign from scratch, work with a team, and pitch it to a panel of judges. You'll leave knowing how real brand partnerships come together, and with the confidence to pitch your own ideas.

The challengeEach team gets one professional athlete and one brand: AWS. Your job is to create a community activation that brings the two together, and to design the event that makes it happen.

What you'll walk away with

A real look at how sports, tech, and brands work together

Hands on experience building a campaign from scratch

Practice pitching as a team in front of industry judges

Connections with people working in sports and tech.

Your next opportunity to work in sports