South Bay Renaissance | Mastering Sales & GTM

A Fireside Conversation with Peter Kazanjy & Raj Suri

You can build an incredible product. But can you sell it?

For many founders, figuring out who to sell to, how to win their first customers, and how to turn early traction into a repeatable sales process is one of the hardest parts of building a company.

Join South Bay Renaissance for an evening with Peter Kazanjy, author of Founding Sales, and Raj Suri, serial entrepreneur and experienced enterprise sales leader, as they share what it really takes to build a successful sales and go-to-market strategy.

From finding your ideal customer to closing multimillion-dollar enterprise deals, Peter and Raj bring experience from both sides of the sales journey.

This isn't a workshop or a lecture. Expect a candid fireside conversation, real stories, practical insights, audience questions, and an opportunity to connect with fellow founders.

What We'll Explore

Finding Your “White Hot Center”

Who should you actually be selling to? How do you identify your ideal customer and find where your product creates undeniable value?

From Founder-Led Sales to a Repeatable Motion

How do you move beyond early wins and build a sales process that consistently brings in customers?

Closing Big Deals

What does it take to sell to enterprise customers, navigate complex buying decisions, and close deals worth millions?

GTM Mistakes Founders Make

What are the common mistakes that prevent promising products from finding their market? And what would experienced founders do differently?

Learning From the Room

Bring your questions and sales challenges. We'll make space for audience Q&A and conversations with other founders navigating similar problems.

Meet Peter Kazanjy

Author of Founding Sales | Founder-Led Sales Expert | Serial Entrepreneur

Peter Kazanjy has spent his career helping startups figure out one of their hardest challenges: how to sell.

He's the author of Founding Sales, a widely used guide to early-stage sales and GTM, and has built and scaled companies including TalentBin (acquired by Monster) and Atrium.

Through his Founder-Led Sales Factory accelerator, Founder-Led Sales Forum, and Modern Sales Pros community, Peter works with founders and sales leaders on building effective, repeatable sales organizations. He also lectures on founder-led sales at Harvard Business School and Columbia.

Why hear from Peter? He's helped founders understand how to go from figuring out their first sales conversations to building a sales motion that scales.

Meet Raj Suri

Serial Entrepreneur | Enterprise Sales Leader | Founder

Raj Suri has built and led technology companies and brings firsthand experience selling complex technology solutions to some of the world's largest organizations.

As a CEO, he's helped lead enterprise sales involving $10M–$30M in annual recurring revenue with Fortune 500 companies, navigating the long sales cycles, relationships, and decisions that come with closing major enterprise deals.

Why hear from Raj? He brings the founder's perspective on what it actually takes to win large customers, build trust with enterprise buyers, and turn ambitious sales goals into real business.

Who Should Attend?

This evening is designed for founders and startup leaders who are:

Finding their first customers or refining their ideal customer profile

Figuring out founder-led sales and early GTM

Looking to move from individual deals to a repeatable sales process

Exploring enterprise sales or trying to close larger customers

Interested in learning from experienced operators and meeting other founders

Whether you're just beginning to sell or trying to take your sales to the next level, come with your questions and leave with fresh perspectives and meaningful connections.

Attendance is intentionally limited to a small, curated group of founders.

Food and refreshments provided.

Tickets

Limited Early Bird Pricing: $35

First 25 tickets: $50

Next 20 tickets: $100

Final release: $200

Space is limited. Registration is subject to approval.