App Growth Summit Africa 🇿🇦

Your existing users could be your biggest growth opportunity.

At our last AGSA in Johannesburg, we explored the shift from winning attention to understanding intention: what people need, where they look for answers, and how AI is changing what they find. This time, we’re looking at what happens after someone downloads your app.

Every step, from onboarding and activation to engagement and monetisation, shapes whether users stay and the value they get from your product. These experiences depend on decisions across product and growth. So how do both teams connect their work to build an app people keep coming back to?

Welcome Tomorrow and YOUKNOW are bringing AGSA back to South Africa to explore Engineering Stickiness: How Integrated Product & Growth Teams Build High-LTV Apps in 2026.

We’ll look at how shared goals, user insights and experimentation can bring product and growth teams closer together, improve retention and increase user lifetime value. We’ll also explore how what you learn from existing users can inform your next product decision and acquisition campaign.

Expect useful ideas, honest conversations and people working through the same questions as you.

RSVP to join us 😊