Healthcare Growth Series: Patient & User Journey Mapping

About Event

Part of The Hatchery, Emory Center for Innovation's Detour Series, and presented by Traktion Partners, this FREE workshop is open to all healthcare business leaders looking to understand where their patient or buyer journey actually breaks down, and where the real opportunities to improve it are hiding. Whether you're a health provider, life sciences organization, or digital health innovator, this actionable session is designed to help attendees walk away with a visual map of the patient/user journey for their own organizations, along with an opportunity to network with peers.

Key Topics Covered:

The key stages of a healthcare journey, from awareness to access, intake, care, and follow-up

What your patients or buyers are doing when they're not engaged with you directly

Common handoff and communication breakdowns between teams

Aligning marketing, operations, and experience functions around a single journey

How to turn friction points into prioritized, actionable improvements

Key Takeaway:

Each attendee will walk away with a high-level map of their own patient or buyer journey, with high-friction moments identified and one improvement area prioritized.

Who Should Attend?

Healthcare operators/providers, marketing and operations leaders, patient experience and access leads, and health innovation/life sciences founders ready to turn strategy into a better patient or buyer experience.

Tour The Emory Nursing Learning Center

Immediately following the event will be a guided tour of the facility, which is an experiential learning and simulation facility operated by Emory University.

About Traktion Partners:

Traktion is an Atlanta-based marketing and operations firm that enables market leaders in health and wellness to influence, acquire, and retain patients and clients. To learn more, please visit our website.