Scaling with Purpose: From Product Growth to Outcome-Led Leadership

Hi Product People,
We are excited to invite you to our next event!
In this session, we will discuss how product leaders can grow products and organizations without losing focus, speed, or alignment. Through practical lessons on scaling teams and leading through outcomes, the talks will show how to turn strategy into meaningful impact—not just more features or faster delivery.

ABOUT THE TALKS

The growth playbook: what you need to scale your product, and your org

Speaker: Francesca Cortesi, CPO at Vend

Most product orgs know they need to scale, but they keep hitting the same walls: constant pivoting that kills momentum, teams that slow down instead of speed up, and innovation that feels like feature bloat.
Drawing from scaling some of the leading marketplaces in the Nordics, Francesca will share her hard-learned playbook: why focus beats flexibility when finding market-fit, how to structure for speed without chaos, and when to stop optimizing features and start rethinking the product.

Francesca is a product leader who has made impact, innovation, and sustainable growth the cornerstones of her career. With nearly two decades scaling technology-driven companies across the Nordics, she has led major marketplaces, online communities, and e-commerce businesses from early potential to scale.

Leading through Outcomes

Speaker: Alexandru Bleau, Senior Product Manager at E.ON

When nobody reports to you, the outcome is your authority. In this talk I'll show how leading through outcomes puts everyone on equal ground, turns a nod in planning into a real commitment, and gives you the most effective way to say no. And now that AI lets us build the wrong thing ten times faster, it matters more than ever.
Alexandru is a seasoned product leader, currently @E.ON One working as a Senior Product Manager. He has been building and developing products and services for 15 years, from advertising products, online services, and mobile apps to games, physical, educational, and travel products.

SCHEDULE
5:45 Arrive, grab a bite & drink
6:15 Welcome from ProductTank Amsterdam team and Funda
6:25 - 8:00 Talks and Q&A with speakers

Afterward, we’ll have plenty of time to mingle and talk product over drinks.
Location, Food & Drinks are sponsored by Funda. Thank you for supporting ProductTank Amsterdam!